Too Faced Cosmetics

  • Social Media Influencer Manager, UK

    Job Locations UK-London
    Posted Date 5 months ago(9/17/2018 7:52 PM)
    Job ID
    Marketing - Social Media
    Regular Full-Time

    Manager, Social Media Influencer Relations



    Job Summary

    The Too Faced social media team is growing and seeking a Manager, Social Media Influencer Relations. This position is responsible for developing the brand’s overall influencer global strategy. The ideal candidate has substantial experience in influencer relations as it relates to identifying influencers, building relationships and developing programming/content globally.


    This position is based in the United Kingdom.


    Key Responsibilities

    • Define and execute UK influencer marketing strategy to encourage advocacy and support key launches
    • Lead all social influencer programs including long-term relationships, seasonal activation, and substantial micro-influencer program
    • Lead ideation, identification and execution of influencer partnerships, storytelling and social content creation across multiple channels and platforms
    • Empower and partner with regions and affiliates to engage with influencers and deliver timely and relevant high-impact content
    • Provide guidance to international team around local influencer partnerships to ensure global consistency
    • Lead UK influencer partnership negotiations
    • Understand the UK influencer landscape, their social platforms, content creation patterns and their work within the larger beauty and fashion industry
    • Develop stories leveraging influencers to connect to brand objectives and consumer needs
    • Partner with international team to expand and maintain influencer activity in various markets by hosting in market brand events
    • Build content calendars specific to influencer marketing, aligning with Marketing, Digital, Social Media, PR, and Retail teams to reflect key programs and product launches
    • Track and analyze all outreach performance, content, conversion rates to estimate ROI and advise on best strategies
    • Perform competitive analysis, industry research, assessment of best practices and KPIs (e.g. earned media value) in a consistently changing landscape
    • Monitor, track and share new digital and social trends, tools and platforms to connect with brand strategies
    • Utilize Tribe Dynamics and other social listening tools/platforms to measure influencer activity against brand KPIs
    • Develop recommendations informed by consumer insights, KPIs and industry landscape
    • Attend influencer events both domestically and internationally


    Required Skills

    • 5-7 years of beauty PR or talent relations experience preferred
    • Digital fluency in the beauty or fashion influencer landscape
    • Degree in Communication, PR, Marketing or related subject
    • Travel: 10%-15%
    • Demonstrate preexisting relationships with influencers and experience in digital platforms, content development, PR, social media, editorial and consumer marketing
    • Creative thinker who can brainstorm innovative ideas/strategies to support brand initiatives with focus on editorial storytelling, influencers and consumer engagement
    • Excellent team player with the ability to build, foster and nurture supportive and collaborative relationships
    • An 'early adopter' of digital trends with a passion for digital projects
    • Active within social media and digital platforms in a global capacity
    • Can-do positive attitude and a roll-up-your-sleeves approach; personable and flexible with demands and changes in business
    • Highly-organized and detail-oriented, with a strong ability to manage multiple projects simultaneously in a fast-paced environment
    • Strategic thinker willing to push the envelope and bring fresh, innovative ideas to life



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