Too Faced Cosmetics

  • Product Marketing Director

    Job Locations US-CA-Irvine
    Posted Date 1 week ago(7/11/2018 5:16 PM)
    Job ID
    2018-1488
    Category
    Marketing
    Type
    Regular Full-Time
  • IT’S HAPPENING! ARE YOU READY TO BRING IT?

    We are growing and building out a new Product Marketing team! As the Director, Product Marketing, you will lead the management, development and implementation of product portfolio, innovation pipeline and product marketing strategy by category and subcategory to enhance brand story and drive growth and market share gains in priority channels and regions.           

    THIS IS HOW YOU WORK IT:

    Innovate products and concepts that create new business opportunities:  

    • Partner with Product Development team to create an innovative product development and pipeline strategy to support of brand's strategic direction, including focus in fast-growing categories and subcategories, hero products, and brand-building channels
    • Analyze white space opportunities based on findings from consumer insights, social listening, CRM data and transposition from other industries
    • Conduct research to build business case for Product Development and Concept Ideation briefs
    • Assist in development of 3 year innovation strategy and 18 month detailed calendar including innovative and trendsetting market strategies, promotional programs, and product concepts
    • Prepare Product Development briefs in partnership with Product Development and Concept Ideation briefs in partnership with Consumer Marketing and socialize with senior leadership

    Product strategy that drives business and reinforces brand equity: 

    • Collaborate in development of product marketing strategy including product architecture, product launch process and go-to-market strategy
    • Collect and analyze sales trends, category shifts, COG changes, market intelligence and competition
    • Contribute to recommendations to seize market based on analysis
    • Conduct ad hoc business analysis requests as needed
    • Work with Product Development and Consumer Marketing teams on claims testing strategy

    Leverage key insights gleaned from a refined analytics practice to inform decisions:        

    • Utilize analytics throughout function to accomplish strategic goals

    THIS IS WHAT YOU’RE MADE OF:

    • 8+ years of marketing/product marketing experience in the beauty/cosmetics industry
    • Bachelor’s degree required, Master’s degree a plus
    • Excellent communication skills with exceptional interpersonal skills
    • Self-motivated, committed, tenacious and goal-oriented
    • Energetic and passionate with an entrepreneurial, flexible spirit
    • Team player with a positive, professional and enthusiastic “can-do” attitude
    • Ability to multi-task, prioritize and drive timelines
    • Outstanding leadership qualities and proven ability to work cross-functionally
    • Strong analytical skills
    • Ability to travel

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