Too Faced Cosmetics

  • Product Marketing Specialist

    Job Locations US-CA-Irvine
    Posted Date 1 week ago(7/11/2018 5:16 PM)
    Job ID
    2018-1479
    Category
    Marketing
    Type
    Regular Full-Time
  • IT’S HAPPENING! ARE YOU READY TO BRING IT?

    We are growing and adding this excitiing new position to support our Product Marketing team! In the Product Marketing Specialist role you will provide support to Product Marketing with assistance in the development and implementation of the product portfolio, innovation pipeline and product marketing strategy by category and subcategory to enhance brand story and drive growth and market share gains in priority channels and regions.

     

    This position is based in the Too Faced HQ in Irvine, California.        

    THIS IS HOW YOU WORK IT:

    Innovate products and concepts that create new business opportunities:  

    • Assist in building innovative product development and pipeline strategy to support of brand's strategic direction, including focus in fast-growing categories and subcategories, hero products, and brand-building channels
    • Conduct research to build business case for Product Development and Concept Ideation briefs
    • Assist team with 18-month detailed calendar through product marketing and promotional programs, with focus on fast-growing categories and subcategories, hero products, and brand-building channels

     

    Product strategy that drives business and reinforces brand equity: 

    • Collaborate in development of product marketing strategy including product architecture, product launch process and go-to-market strategy
    • Analyze data from key consumer insight findings, social listening and other research  materials
    • Collect and analyze sales trends, category shifts, COG changes, market intelligence and competition
    • Support management in quarterly report preparation
    • Conduct ad hoc business analysis requests as needed
    • Contribute to recommendations to seize market based on analysis

    Leverage key insights gleaned from a refined analytics practice to inform decisions:        

    • Utilize analytics throughout function to accomplish strategic goals

    THIS IS WHAT YOU’RE MADE OF:

    • 3+ years of marketing/product marketing experience required
    • Bachelor’s degree required
    • Excellent communication skills with exceptional interpersonal skills
    • Self-motivated, committed, tenacious and goal-oriented
    • Energetic and passionate with an entrepreneurial, flexible spirit
    • Team player with a positive, professional and enthusiastic “can-do” attitude
    • Ability to multi-task, prioritize and drive timelines
    • Strong analytical skills
    • Ability to travel

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