Too Faced Cosmetics

  • Executive Director, Product Marketing

    Job Locations US-CA-Irvine
    Posted Date 2 weeks ago(7/6/2018 6:22 PM)
    Job ID
    Regular Full-Time

    The Executive Director, Product Marketing will be responsible for the management, development and implementation of the product portfolio, innovation pipeline and product marketing strategy by category and subcategory to enhance brand story and drive growth and market share gains in priority channels and regions for Too Faced Cosmetics. This position requires a seasoned and savvy business leader with a proven track record, using both quantitative and qualitative analytics, a keen understanding of the beauty industry, and an ability to inform and drive business decisions and results through product marketing. This position will report to the Vice President, Global Marketing and be based out of the Too Faced Corporate Headquarters located in Irvine, California. 


    Innovate products concepts that create new business opportunities     

    • Determine fast-growing categories and subcategories to grow market share by leveraging data and analytics, predicting the market changes and designing strategies and actions globally, with regional insight from domestic and international sales
    • Clearly identify hero products and strategies in key large and fast-growing brand-building channels to halo the core
    • Inform innovative product development and pipeline by leveraging insights and analytics in support of brand's strategic direction, priorities and market share objectives
    • Create big conceptual ideas that generate excitement and bring in new consumers
    • Ensure innovation sufficiency determining white space opportunities by category and better innovation solutions based on findings from consumer insights, social listening, CRM data and external best practices; design roadmap to enable future state new product launches
    • Lead partnership with Product Development and Consumer Marketing on ideation and briefs
    • Leverage target consumer understanding to tailor strategy to each consumer segment
    • Enhance insights and creativity through analytics


    Product strategy that drives business and reinforces brand equity

    • Define a global portfolio and category strategy; identify key fast-growing categories and subcategories to determine where we will win; partner with globally with sales on locally relevant content
    • Contribute to the development of brand’s 3-year strategy; anticipate future opportunities via industry analysis, culture and trend forecasting and customer segment behaviors
    • Lead analytics team to generate insights and recommendations by subcategory, form and portfolio, drive COG analysis, provide strategic pricing input and ensure SKU management across the brand's product portfolio
    • Provide strategic input for product forecasting and planning across all regions
    • Prepare and present quarterly and annual global analyses of sales trends, category shifts, COGs, market intelligence and competition
    • Drive use of data analytics to leverage key insights to inform decision-making for strategy development and adjustments as necessary


    Launch plans that incorporate 360 elements     

    • Leverage deeper consumer insights; translate insights into winning concepts that are executed and communicated in-store and online
    • Collaborate on developing concepts and briefs for new product launches and new programs – work with partner groups including Product Development, Marketing, Creative, Digital, Sales and Education etc. to create holistic product launch strategies


    Champion, drive, and build emerging marketing trends to meet customers where they are         

    • Nurture an environment that rewards the exploration and implementation of new marketing technologies across digital, mobile, and omni-channel platforms to enhance the customer experience and drive brand engagement in new and innovative ways
    • Remain relentlessly up-to-date on emerging and future trends across all relevant industries to identify and grow business opportunities


    • Bachelors’ Degree in Business, Marketing, or related field of study
    • 8-10 years’ relevant work experience; proven track record to “move the needle” with marketing strategies (i.e., 360 programming, end-to-end product launches, consumer storytelling, innovation ideation and product development) in the color cosmetics industry
    • Proven excellence in the leadership and execution, with a strong commercial acumen and experience in P&L management
    • Strong analytical skills with the ability to interpret extensive data to make actionable recommendations to the business
    • Capability to play a strategic role with the senior team to provide operational strategies for continuous growth and process improvement
    • Strong leadership and interpersonal skills to build successful relationships with both internal and external teams, both locally and globally
    • Excellent team building skills with proven results building and leading highly-effective teams in agile environments
    • Advanced written and presentation skills who thrives in storytelling
    • Self-motivated and flexible; ability to adapt quickly to change
    • Up to 30% of travel


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