The Planning Analyst will partner with Sales, Marketing, Operations and Finance to develop an accurate Retail Sales and Gross Shipment forecast for all SKUs in the designated area of the business. Accountable to provide focus and integration of data from Marketing, Sales, Customer Marketing, and Finance, which are used to develop accurate and timely forecasts supporting Operations, Sales and Financial Planning. Ensure consistency of forecast assumptions across the business unit, including base business trends, promotional plans, new launch volumes, planogram changes and seasonal volume. Responsible for understanding and reinforcing manufacturing, marketing and financial processes to link/align with forecasting processes. Provide guidance / oversight of SKU level forecasts, to ensure alignment with business direction and consistency with market trends. Communicate demand forecast plans and the assumptions behind them through the supply chain. Work closely with the Supply Planning team to identify and resolve changes in the forecast and their impact on the supply chain. Gather and incorporate all sources of market intelligence to produce the best possible operational forecast. Update and monitor process key performance indicators and diagnostics to ensure continual forecast improvement efforts and prepare written analyses, documentation, reports or other data of a quality requiring minimal supervisory review. This position will report to the Executive Director, Business Planning & Allocations and be based out of the Too Faced Corporate Headquarters located in Irvine, California.