Too Faced Cosmetics

  • Manager, Retail Marketing

    Job Locations US-CA-Irvine
    Posted Date 2 months ago(2/14/2018 3:34 PM)
    Job ID
    Trade Marketing
    Regular Full-Time

    The North America Retail Marketing Manager provides support to Retail Marketing in planning and driving the execution of retailer marketing and promotional programs, in collaboration with internal corporate sales, cross-functional teams, and retail partners, specifically Sephora and Sephora inside JCPenney.  Ability to understand, maintain and communicate timelines, differentiate brand by retailer, work collaboratively and cross-functionally, and support brand essence and key initiatives is essential.  Key skills include business analysis, planning and execution, creative and analytical skills, ability to thrive in a fast-paced entrepreneurial environment. This position will have a strong understanding between sales/marketing/retail programming & planning activity for all retailers.


    • Partner with Retail Marketing Director with retail execution of brand strategies through assortments, sampling & sets & product strategy
    • Collaborate closely with Corporate Sales Directors to align brand and retailer initiatives
    • Lead creation, revisions and updates for seasonal fact book, retailer marketing calendars, Retail Launch Calendar & Sample/Set Cadence Calendar
    • Provide direction to Retail Marketing Coordinator
    • Complete & create a competitive analysis tracker of promotional sets & samples
    • Be a primary marketing contact with key retailers in North America
    • Contribute to the development of all brand marketing strategies and planning at the retail level
    • Develop the appropriate marketing campaign strategies to reinforce the Too Faced brand
    • Analyze channel insights, market insights and program/product performance; presents findings influence future programming, development of brand plans and channel strategies
    • Create & submit marketing briefs & serve as the liaison between sales and marketing to ensure timelines and flawless execution
    • Work with retail directors to create synergy across all channels and marketing levers on key initiatives, including new product launches and support for key core SKUs
    • Work with Retail Marketing Director to define strategies for sampling, sets, and product assortment by retailer
    • Track ROI and analyze promotional vehicle activity by retailer, promotional sets and limited time offers.
    • Responsible for attending retail conferences, market weeks and retail events as needed. Position requires travel.
    • Adhere to budget and track against retail marketing budget


    • Minimum 5 years of retail marketing experience, within the cosmetics industry
    • Working experience with Sephora
    • Proficient in all Microsoft Office applications (Excel, Word, PowerPoint)
    • Bachelor’s degree preferred
    • Excellent oral, written and presentation skills
    • Self-motivated, committed, tenacious and goal-oriented
    • Knowledge and passion for the beauty industry and retail environment
    • A positive and inspiring team player with a can-do attitude
    • Self-starter and proactive
    • Excellent communications and project management skills
    • Organized and detail oriented in both managing tasks and budget tracking
    • Able to work under pressure effectively & efficiently
    • Ability to adapt to changing priorities and multi-task
    • Creative thinker and problem-solver


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