Too Faced Cosmetics

Field Sales Director

3 weeks ago
Job ID
Sales - Domestic
Regular Full-Time


OVERVIEW: The ideal candidate will have experience directing and leading a regional team of Account Executives (AEs), and possess expertise in consistently achieving volume goals through team leadership, sales and business analysis, planning and execution, call cycle management, budget management, people management & development and an understanding of retail partner expectations and culture. Ability to motivate and coach to achieve goals, as well as recruit and retain top talent strongly desired, as is artistry and training credibility, and an excellent reputation with key retail partners.


Narrow and deep understanding of territory and markets, ability to flex style to manage different business personalities, and retailer relationships at the store, district and regional level highly desirable. We are looking for a passionate, regional team leader, brand advocate, beauty industry expert, and creative problem solver who can advocate for field and operate at the corporate level to drive strategic programs and brand initiatives. Travel 50-75%.




Sales & Business Analysis

  • Represent the field in corporate decision making, business principles; annual planning, budget development, retail sales plans.
  • Analyze retail sales by territory, by door, weekly, monthly and quarterly; inform, celebrate and coach team based on analysis.
  • Review category and product sales weekly, monthly and quarterly.
  • Proactively create, implement and drive market-by-market strategies that will meet and exceed retail plans.
  • Participate in building fiscal retail projections by door.  Partner with Vice President, Sales & EDU to meet financial expectations of the finance department.
  • Partner with VP, Sales & EDU to develop freelance, and travel & entertainment budgets.  Direct field accountability of budgets.
  • Collaborate in determining territory alignment and store responsibility for AEs.


Directing & Leading Field Team

  • Direct and guide AEs in all areas of business including call cycle optimization, budget accountability, training and presentations skills, artistry skills, meeting skills, freelance management, selling skills, event execution, relationship building.
  • Create quarterly action plans for each AE in the region.
  • Supervise the AE calendars to achieve education priorities, call cycle optimization, focus door coverage and event strategies; ensure brand presence is implemented consistently and cohesively throughout all focus stores.
  • Recruit, interview and develop the AE’s in partnership with Vice President Sales & EDU and HR.
  • Conduct quarterly and annual performance reviews of the AEs in partnership with the Vice President, Sales & EDU.
  • Participate with AE’s in conducting meetings to include, Store Directors, District Managers and Regionals when beneficial for development and relationship building; oversee brand business review process with AE’s and strategize for business improvement opportunities.
  • Partner with Director, Education & Development to ensure field execution of product education and seasonal education programs, category sales opportunities and field development programs.
  • Recruit top talent as deemed needed to best serve the business; initiate and organize the onboarding of new AE’s.
  • Drive retail sales, education, in-store relationships and overall communication within region through leadership of AEs.


            Internal Partnerships & Communication

  • Partner, align and communicate regularly with Corporate Sales Directors and Director, EDU & Development to ensure optimal flow of information to field, understanding of retailer priorities and perfect execution of programs.
  • Align with marketing to ensure brand initiatives are understood, supported and reinforced at the field level.
  • Communicate field successes, challenges and needs at the corporate level.
  • Partner and collaborate to define brand initiatives and opportunities, then communicate drive with the field and retail partners.



Qualifications & Skills Required:

- Bachelor’s degree and/or comparable 5+ years of regional management experience, preferably in cosmetics industry

- Outstanding leadership qualities and proven ability to develop, inspire, lead team to achieve sales performance

- Proficient at sales analysis and strategic planning based on analysis

- Proven multi-market management experience

- Understanding of and experience working with Sephora and Ulta

- Ability to analyze and manage a budget

- Ability to multi-task and prioritize

- Strong aptitude for product knowledge, brand messaging, artistry and business management

- Computer literate – outlook, excel, word, powerpoint

- Excellent oral, written and presentation skills

- Self-motivated, committed, tenacious and goal-oriented

- Energetic and passionate with an entrepreneurial, flexible spirit

- Positive, professional and enthusiastic “can-do” attitude

- Ability to travel is required

- Driver’s license



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